Two parts, both transparent: a monthly plan for the platform, and AI credits that map 1:1 to what the models actually cost. Every new workspace starts with 300 free credits — no credit card required.
| What you get | starter — $29/mo | pro — $99/mo | scale — $299/mo |
|---|---|---|---|
| AI replies per month | 500 | 3,000 | 15,000 |
| AI credits included | 1,000 | 5,000 | runs on your own key |
| Replies from your team | Unlimited & free | Unlimited & free | Unlimited & free |
| Bots | 1 | 5 | 25 |
| Team members | 2 | 10 | 50 |
| Channels (widget / WhatsApp) | 1 | 3 | 10 |
| All 41 AI models | ✓ | ✓ | ✓ |
| Knowledge base, website crawl, help centre | ✓ | ✓ | ✓ |
| Live inbox, human handoff, contacts | ✓ | ✓ | ✓ |
| Email transcripts & customer requests | ✓ | ✓ | ✓ |
| Store actions — order lookup, add to cart & checkout | — | ✓ | ✓ |
| Remove “Powered by Tendabot” | — | ✓ | ✓ |
| Bring your own API key (BYOK) | — | — | ✓ |
| Pack | Price | Works out at |
|---|---|---|
| +1,000 AI replies | $39 | $0.039 per reply |
| +5,000 AI replies | $149 | $0.030 per reply |
Your plan's included replies are always used first — a pack is only touched once they run out, so you never burn something you paid extra for.
| Top-up | Credits | Roughly |
|---|---|---|
| $25 | 2,300 credits | $23.00 of model usage |
| $50 | 4,600 credits | $46.00 of model usage |
| $100 | 9,200 credits | $92.00 of model usage |
Prices include payment processing. Unused top-ups roll over. 1 credit = $0.01 of real model cost — we don't mark up tokens. Need volume pricing or an invoice?
Your plan includes a monthly number of AI replies. What each reply costs is measured in tokens and priced from the provider's own rate card with no markup — that's what credits track. Pick a small model and your credits stretch far; pick a flagship and they go faster. Your ledger shows every line. Replies your own team sends from the inbox are always free and never counted.
Your bot stops answering and the chat goes straight to your team instead, with a friendly note to the visitor — and you see it on your dashboard. Buy a message pack, top up credits, or add your own provider key and it resumes instantly. Your own replies from the inbox always send, cap or no cap, and you are never billed past what you bought.
Budget picks like Llama 4 Scout, Qwen Flash or Gemini Flash-Lite run a typical reply for a few hundredths of a credit. See the full table on the models page.
Yes — paste your API key on the Billing page (verified live, stored encrypted, write-only). That provider then bills your account directly and uses zero Tendabot credits.
Every workspace starts with 300 free credits and full features — no card. That's real usage, not a time-boxed demo.